MIT Tech Review: Google Now Tracks Your Credit Card Purchases and Connects Them to Its Online Profile of You (5/25/2017)

Home Forums Computing in the News MIT Tech Review: Google Now Tracks Your Credit Card Purchases and Connects Them to Its Online Profile of You (5/25/2017)

This topic contains 0 replies, has 1 voice, and was last updated by Profile photo of Julia Bernd Julia Bernd 6 months, 2 weeks ago.

Login Register
  • Author
    Posts
  • #3044

    Summary: Describes Google’s new efforts to track offline purchases and connect them to online ad views. Discusses the privacy implications, with some reference to double-blind encryption and deanonymization techniques.

    Link: https://www.technologyreview.com/s/607938/google-now-tracks-your-credit-card-purchases-and-connects-them-to-its-online-profile-of-you/

    Recommended by a teacher on the BJC Teachers Piazza forum.

    Potential Discussion Questions:

    • Did you know Google does this kind of tracking? Did you know you’ve agreed to let them do it, if you’ve ever used their services?
    • What are the benefits for Google in using this technology?
    • Does Google’s description of how it anonymizes the data convince you, or would you still be concerned about your privacy?
    • Do you think this is a reasonable way for Google to make money off of its free services? Why or why not?

    CSP Global Impact Framework Points:

    • LO 7.2.1 Explain how computing has impacted innovations in other fields.
      • EK 7.2.1A Machine learning and data mining have enabled innovation in medicine, business, and science.
    • LO 7.3.1 Analyze the beneficial and harmful effects of computing.
      • EK 7.3.1G Privacy and security concerns arise in the development and use of computational systems and artifacts.
      • EK 7.3.1H Aggregation of information, such as geolocation, cookies, and browsing history, raises privacy and security concerns.
      • EK 7.3.1J Technology enables the collection, use, and exploitation of information about, by, and for individuals, groups, and institutions.
      • EK 7.3.1K People can have instant access to vast amounts of information online; accessing this information can enable the collection of both individual and aggregate data that can be used and collected.
Login Register

You must be logged in to reply to this topic.